Credit card processing is a necessity these days. The majority of consumers prefer to use a credit or debit card, whether they are shopping online or in person selling credit card processing. Recent studies show that eighty percent of consumers use a debit card, while seventy-eight percent of consumers use credit-cards. Credit cards are more convenient than paying in cash or checks, not to mention safer for the consumer to use. So how does payment gateway reseller that affect your business? It depends if you have and what options you have. All consumers want to make sure that their money is being processed quickly and securely, so it is up to you to provide this sense of security.
At one point, cash and checks were the most popular payment methods, but modern business has evolved to an area where it is easier in many ways for “plastic” to be used. It is easier to budget, safer than carrying cash, and typically is a faster process. Now, merchant services can make a difference for every type of business by customizing payment options to best suit their customers’ needs, as well as to their specialized form of business. Customizing options can ensure that payments all process as smooth as a dream!
What extra options are there besides credit card processing? Well, there are debit card, check card, and pre-paid card processing to begin with. Many consumers think of these types of cards as being the same as credit cards, and now there are essentially just as many consumers using debit cards for most of their purchases as consumers that use credit cards for the majority of their purchases. Instead of turning customers away because you can’t process their payments, welcome them with open arms!
Offering customers credit is an option which is also necessary in case someone wishes to return an item, or if you wanted to offer a reward due to a discount or a service reason. You want the credits to show up immediately, and refund transactions to go through as fast as possible. Credits can be instantly processed either back to the original card that paid for it, or on to a gift card to ensure that the money is spent with you. There is also gift card processing, an important process which can greatly transform a style of business. With the sales of gift cards, business can spread in many forms.
Gift cards are a form of free advertising, as that means someone loves your business enough to share it with others. Consumers rarely spend the exact amount on the gift card so you have potential to earn much more. If by chance they spend less than what’s on the gift card, that is extra money that you’ve already been paid for. It’s a win-win in every single situation. Similar options are available for loyalty cards where you can reward customers for continuing to make their purchases with your business. Think about who you give gift cards too. Aren’t you essentially saying that you trust this business and want to share their name with your loved ones?
Customized options are available to cater to your precise business type, be it a retail storefront, a hotel, a restaurant or something in between. By having options specialized, you can ensure that all payments are processed quickly and without error. This also helps to protect your business by having the proper checks on forms of payment to prevent false purchases. Another bonus for your business is that proper records will be kept, which can be easily looked up via computer. This can be essential if a customer calls with an issue that you need to resolve immediately. Why search through hundreds of receipts when you can pull up the correct information immediately on a computer?
If you have a mail order or telephone business, specialized accounts are also available for you. These require a different setup than a retail storefront, as this process needs to be more secure, since it is occurring without the customer being physically present. There are different options to verify who is making the purchase, such as having the system automatically check credit card addresses to ensure that it matches the purchasing address.
Every business these days needs credit card processing to run an immensely successful business. Reassure your customers to let them know that you are processing their money securely, and provide extra reasons for customers to continue coming back to your business. Customer service can be the main thing that keeps customers loyal to your store over others, so reassure your customers that you are thinking of their needs.